EQUIP YOU TO BUILD A STARTUP.
NOT JUST A PRODUCT.

Making repeated prototypes quickly, is how you approach entrepreneurialism in any sort of scientific manner. Nothing needs to scale, or work at the edge-cases, until it has product-market fit, and you might need to write two or twelve or twenty different iterations until you find one that works out that way.

Startup founders are not in the business of executing on a known business model, rather we're in the business of searching for a business model by building MVP after MVP, as quickly as we can.

MVPs don't need to be able to be evolved into stable, well-engineered products. MVPs don’t need to be able to scale. They just need to prove product-market fit. Once you've got your traction, your proof, your intent-to-buy, you can use that to get the loans or capital, to hire the talent, to build the well-engineered version. Until then, "engineering" is not even a consideration.

As a founder, your product is the company, not the end product. Your tech team’s purpose is to build you quick MVPs, so you can continuously experiment until your startup achieves product-market fit.

WE BUILD YOU TECH TEAM.
WE DON’T BUILD YOU PRODUCTS.

Making repeat MVPs is the key to achieve product-market fit. You need a team that can ship out unlimited iterations without charging you extra.

Our approach is we build you your own full-time 3-person dedicated team. That team builds your product. They only work on your products, so they are highly familiar with your company’s specific needs and technologies.

They are your staffs that work only for you, so they can think deep into your product.

WE DON’T BELIEVE OUTSOURCE
OR HIRE FREELANCERS.

We don’t believe outsourcing model fits startups’ needs. Startups by nature change ideas all the time. Most app studios and freelancers charge every time project scope changes. They will charge you every time you request a new iteration. The cost can add up very quickly.

Also, they don’t think deep into your product, because they are working on multiple projects simultaneously. Your project is just one item on their task list. You, as a non-technical founder, need your tech team eat, sleep and dream about your startup, because you rely on them to provide you product inputs.

OUR STRONG PARTNER: naked Hub

You need a strong community partner to build your initial user base for testing early prototypes, get feedback, and iterate.

naked Hub is APAC’s largest co-working space operator. Headquartered in Shanghai, naked Hub currently has a network of 21 Hubs across China, Hong Kong and Vietnam. With the recent merger with JustCo, the largest co-working space operator in Singapore with up-coming Hubs in Bangkok, Kuala Lumpur and Jakarta, the combined footprint will span across 9 cities, 6 countries, 41 locations, gathering over 8,000 companies and expected to attract 32,000 members.

naked Hub’s community and network can help you get into communities in different geographies.

How it works

WEEK 1

MVP Blueprint

During the first week, Starters will focus on figuring out what product features are relevant to investors and work with a dedicated technical team to come up with the direction of your prototyping plan. This will serve as the blueprint for developing a Minimum Viable Product (MVP).

WEEK 0

Welcome Starters

Upon acceptance to the programme, you are immediately inducted to the Startup IO X naked Hub community. You are now formally a startup founder, herein referred to as a “Starter”.

WEEK 2 TO 5

You as a Founder:
Business Side Acceleration

Simultaneously, during week 2-5, all the resources of Startup IO is available to Starters. This includes access to naked Hub workspace, events, startup mentors and early-stage investors.

WEEK 2 TO 5

Programming Team:
Product Side Prototyping

During Week 2-5, Starters shall be aiming to complete a first turn of your MVP. Startup IO’s product-to-market approach emphasizes quick development of an MVP designed with basic features that will appeal to a small target audience. The technical team we provide is aimed to deliver you fast prototyping within this time frame of one month, working with you based on your needs and scheduling.

WEEK 6 TO 12

Beta Launch & Iteration Stage

By week 6, you will be entrenched in the programme, with a prototype 1.0 and having access to our community of people to help you succeed. You will then continue to experiment by tweaking your product, see how the market responds, and alter your offering accordingly. The goal is to accelerate the pace of designing a product and developing a market.

In these 3 months, Startup IO provides you a conducive environment to “accelerate” your startup.

These 90 days are crucial to get lift off your business, and you are able to fully focus without distraction on your idea. At the end of the programme, you will have transformed your idea into a market-tested prototype. This should sufficiently equip Starters to pitch to investors and accelerators.

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